The content engine · Built on your real product

Turn your real product into content that gets you cited

We build a content engine around your actual product, then run it. It writes the scripts, you approve them, and every video, post, and article is made from your real interface, published across your channels, and seeded back onto your own site, so people and AI engines can find you, understand you, and cite you.

Build from $2,900. Managed from $1,200/mo.
Model credits pass through at cost, no markup. You approve every asset.

1
Script to approve. A named principal runs everything after it.
9
Channels we publish to, with delivery confirmed on every account.
3
AI engines already cite our work: ChatGPT, Perplexity, Claude.
001 / The problem

You know content works. Doing it every week is the problem.

Why most teams post nothing that gets cited
The work.

Scripting, recording your product, editing, resizing for each platform, then posting it everywhere is a full job. Nobody on your team has a spare day a week for it, so it keeps sliding.

The voice.

Generic tools and AI-avatar apps post content that sounds like every other tool. They show mockups, stock, and fake actors, not the product your buyers are deciding whether to pay for.

The citation.

And almost none of it is built to be quoted back. When a buyer asks ChatGPT or Perplexity for the best option in your category, the answer names someone else.

002 / One engine, three surfaces

Video, social, and blog. One operation, built on your product.

The whole content surface, not a slice of it
A

Product video

Short, narrated videos of your real interface doing the thing, produced without you filming or editing. Rendered vertical for Reels, TikTok, and Shorts, and landscape for YouTube how-tos.

B

Social, published

Per-platform copy and on-brand cards, carousels, and video, drafted, staged, and published across every channel you use, with delivery confirmed on each account rather than assumed.

C

Blog that gets cited

Articles researched against what your buyers actually search and ask AI, written answer-first and marked up so search engines and AI tools can lift the answer straight from your page.

003 / How the engine runs

One thing to do. We run the rest, and check every step.

Approve a script, we take it from there
01

We propose what to make

The engine tracks your product and ranks the videos, posts, and articles worth making, by what earns attention, not filler.

The Notus
02

You approve the script

Read it, tweak it, approve it. This is the one step that needs you, and it takes a minute.

You, once
03

We produce it from your product

The finished video, post, or article is made from your real interface. No filming, no editing, no mockups.

The Notus
04

We publish and seed your site

It goes out to every channel you chose, delivery confirmed, then gets seeded onto your own site with schema.

The Notus

This is a run operation, not a set-it-and-forget-it widget. A named principal inspects every frame, lands every highlight on the right control, and confirms the post actually landed on each account before it counts as done. That supervision is the difference between content that ships and content that quietly breaks.

004 / What is inside

A content operation shaped around your product

Built once, run every week
01

Your real product on screen

Every video is made from your actual interface working, from a capture setup we build once and reuse. No mockups, no stock, no AI actors, no fake UI.

02

Your voice, encoded as rules

Your tone, your claims, the words you always use and the ones you never do. Encoded once, then applied to every script and caption from then on.

03

Written to be cited

Answer-first sections, question-form headings, and structured markup, so both people and AI engines can lift the answer straight off your page.

04

Published per platform, verified

One idea, shaped the way each platform expects, published to every channel you picked, with delivery confirmed on each account, not assumed.

05

Seeded across your own site

We place videos on the docs page, blog post, or landing section where each one answers the exact question a visitor is asking, marked up so search can surface it.

06

Checked by a named principal

Every frame inspected, every highlight landed on the right control, every post confirmed live. The supervision is part of the product, not a hidden cost.

005 / You set the rules

You choose how it runs. We wire it once.

Your channels, your cadence, your voice
Channels.

Pick the platforms you actually use, from LinkedIn and YouTube to TikTok, Instagram, and the rest. The engine publishes only where you want to show up.

Cadence.

Choose how often you post: daily, a few times a week, or weekly. The schedule is yours to set, and yours to change whenever you want.

Voice.

Give us your tone and your rules once. Every script, caption, and article follows them from then on, so nothing sounds off-brand.

006 / Why it is different

One operation, where everyone else sells a slice

The market unbundles this into four retainers

One agency demo video costs $2,500 to $8,000, and it is stale in 90 days. We make them from your real product, on a cadence.

Self-serve tools hand you software and make you do the work. Video and social agencies film talent or animate mockups and post to a channel or two. AI-visibility shops optimize your text and sell you a dashboard. Each does one slice, and none of them run on your real product. What we install is the whole operation, and the customization is the product: your voice as rules, your product understood surface by surface, your channels and cadence, and content built to be cited, not just to rank.

Product video
$1–5.5K
/mo, retainer
Social management
$2–12K
/mo, retainer
Blog & content
$3–10K
/mo, retainer
AI visibility
$1.5–8K
/mo, retainer
At market rates, those are four separate retainers, $7,000 to $25,000+ a month combined. We deliver them as one operation.
from $1,200/mo
 Tools & agenciesThe Notus engine
On screen
ElsewhereScreenshots animated in After Effects, AI avatars, or stock
The NotusYour real running product, with highlights on the actual controls
Who runs it
ElsewhereYou drive the tool yourself, or rotating junior staff
The NotusOne named principal runs ideate to publish to verify, every week
Distribution
ElsewhereA file to download, or posts to one or two channels
The NotusUp to 9 channels, with delivery confirmed on every account
Blog & citation
ElsewhereSold separately as an SEO retainer, if at all
The NotusKeyword research, schema, and AI citation built into the same engine
Your own site
ElsewhereThe content lives on the platform you posted it to
The NotusVideos seeded back onto your site with schema, so you own the surface
Price
ElsewhereFour retainers, $7,000 to $25,000+/mo combined
The NotusOne build from $2,900, then managed from $1,200/mo
007 / Proof

The studio behind Song Cage

We run this exact engine on our own products
Case study · Music / AI SaaS

Cited by ChatGPT, Perplexity, and Claude for its category within 7 days of launch.

The Notus built Song Cage from a founder's vision: one product shipped to web, iOS, and Android, plus a custom site alongside it. Month one brought 92 signups with zero ads. That came from one standard: present a product so clearly that both people and AI systems can find it, understand it, and cite it.

This engine is how we hold that standard at scale, and we run it daily on our own products, Song Cage and The Curious Thing, before we ever run it on yours. Video, social, and blog, all made from the real product and built to be cited.

Read the Song Cage case study →
92
Signups · month one · zero ads
3
AI tools cite it: ChatGPT, Perplexity, Claude
7
Days from launch to first AI citation
$0
Paid advertising
008 / Pricing

Build it once. Then we run it, or you do.

One build fee, then a managed cadence

The build fee covers the real engineering: encoding your voice as rules and wiring the engine to your actual product. The monthly covers the operation: producing, publishing, verifying, and seeding your content every week. Change your channels or cadence anytime.

Signal
$2,900 buildthen $1,200 / mo
For a solo founder or single-location business getting a proven engine live without an agency retainer.

Start with Signal →
BroadcastRecommended
$3,500 buildthen $2,400 / mo
For a funded product or multi-location brand that wants the full loop across every channel.

Start with Broadcast →
Own It
$7,500 onceno monthly to us
For a technical founder who will operate the engine themselves and wants to own it outright.

Own the engine →
Model credits at cost

The AI credits the engine uses to make and post your content pass through at cost, no markup. They scale to how often you post.

You approve everything

Every script, video, post, and article waits for your yes before it goes anywhere. Nothing publishes to a live account without it.

No lock-in

On Signal and Broadcast, change your cadence, pause, or stop anytime. On Own It, the engine is yours to keep and run.

009 / Questions

Content engine FAQ

Written how people ask AI tools

What do I actually have to do?

Approve the script. That is the one step that needs you. We propose what to make, and once you approve it, we produce the video, post, or article from your real product, publish it to every channel you chose, and seed it onto your own site. A named principal checks every frame and confirms every post landed.

Do you use my real product, or mockups?

Your real product. Every video is made from your actual interface working, using a capture setup we build once and reuse. We never use mockups, stock, AI avatars, or fake UI. That fidelity is the whole point, and it is what most tools and agencies cannot do.

Which channels do you post to, and how often?

You pick both. Choose any mix of up to nine channels: LinkedIn, X, Instagram, YouTube, TikTok, Pinterest, Facebook, Bluesky, and Threads. Set the cadence from daily to weekly. We wire it once, confirm delivery on every account, and you can change any of it anytime.

What does the monthly cover?

The weekly operation: producing your videos, posts, and articles from your product, publishing them with delivery verified on each account, seeding them onto your own site with schema, and a monthly report on where AI engines cite you. The build fee is separate and one-time.

How is this different from a tool like Supademo or Arcade?

Those hand you software and make you do the work, and most animate screenshots or embed a clickable widget rather than run on your live product. They do not publish for you, do not write your blog, and are not built to get you cited. We run the whole operation on your real product, across every channel, with AI citation wired in.

How is it different from a video or social agency?

Agencies film talent or animate mockups and post to a channel or two, and each sells one slice: video, or social, or SEO. We drive your live product, publish across up to nine channels with verified delivery, and wire it into AI citation, as a single operation. At market rates, the pieces are four separate retainers totaling $7,000 to $25,000 a month.

Do I own the engine?

On Signal and Broadcast we operate it for you, with no lock-in: change your cadence, pause, or stop anytime. On the Own It tier, we build the engine, train you, and hand it over to run yourself, with no monthly fee to us. That tier assumes a capable operator on your side.

Can you build an interactive clickable demo too?

An embedded, clickable product tour is a different deliverable, and we can point you to the right tool for it. Our engine makes narrated video, social posts, and articles from your product, built to be published and cited. If you need both, we will tell you honestly which does what.

Who is behind it?

Steve, one accountable principal, based in Tampa, FL. It is the same engine we run daily on our own products, Song Cage and The Curious Thing. You get a person who checks the work, not a login and a queue.

010 / Also from The Notus

Build the product, then run the content

When you need the other side
Pillar one · From $7,500

Fractional CTO · Apps to Production →

You have an AI-built prototype that mostly works. We finish it the right way and ship it to real users. Fixed scope, fixed price. You own the code.

Pillar two · From $4,000

Custom Sites & Rebuilds →

Migrations off Webflow, WordPress, Squarespace, and Wix into custom Astro on Cloudflare. AI-legible from line one, so the content engine has a site worth seeding.

Tell us about your product

We'll tell you exactly what your content engine would run.

Free written estimate in 48 hours. No call required.

Get a free estimate →